Insights & articles

Knowledge that creates momentum.

We share insight, experience and perspectives on strategy, technology, marketing and business development.

Technology

KI-loven i Norge – tjenester, rΓ₯dgivning og krav til ansvarlig kunstig intelligens

Hvordan kan virksomheten bruke KI trygt og lovlig? En oversikt over KI-loven, kravene i EUs KI-forordning og praktisk rΓ₯dgivning for norske bedrifter.

By James Terry Williams
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Technology

Why it matters to choose the right company to build your website

The cheapest solution isn't necessarily the most cost-effective. See what actually determines whether a website delivers results.

By James Terry Williams
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Technology

AI in Norwegian small businesses β€” from hype to practical value

How can Norwegian small businesses use AI in practice? See concrete examples of customer service, booking, marketing and digitalization.

By James Terry Williams
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Technology

ChatGPT at work β€” what can you actually use it for?

ChatGPT is more than a text machine. See 17 concrete ways Norwegian small businesses can use it at work β€” from email to building your own work assistants.

By James Terry Williams
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Technology

10 things small businesses should do to protect against hacking

Small businesses can be attractive targets for cyberattacks. See 10 concrete, simple measures that strengthen security without requiring big investments.

By James Terry Williams
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Technology

Phishing in 2026 β€” how to recognize fake emails and messages

Fake emails and texts are getting more convincing. See how to recognize phishing in 2026, and what to do if you've already clicked.

By James Terry Williams
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Technology

What does a booking system cost in Norway in 2026?

Booking system prices vary widely. We look at what you should actually compare before choosing a solution.

By James Terry Williams
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Technology

Why clean, fast websites matter more than you think

The difference between a website that merely exists and one that actually works as a business tool can be huge.

By James Terry Williams
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Business

How to know if your business idea holds up

Many founders spend months building product and website before checking whether customers actually want the solution.

By James Terry Williams
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Execution

When you need help – but not a big consulting process

Not every business needs a big consulting agreement. Sometimes you just need the right help for the right problem.

By James Terry Williams
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Execution

From meeting recording to a finished decision report

Good meetings can hold valuable decisions and ideas β€” the problem usually shows up afterwards.

By James Terry Williams
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Execution

From PowerPoint to a compelling presentation

A good presentation isn't about how many slides you fill, but how quickly your audience understands the message.

By James Terry Williams
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Marketing

How to build a brand people remember

A strong brand is about more than logo and colours β€” it's about what customers remember.

By James Terry Williams
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Business

Why your network is still your greatest resource

People, relationships and trust create more opportunities than any algorithm.

By James Terry Williams
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Technology

Five trends shaping the future of business

Technology, sustainability and new business models are changing the rules of the game.

By James Terry Williams
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Business

How to take an idea from theory to results

A practical guide for founders who want results, not just plans.

By James Terry Williams
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